INKLY: Raid Dad’s Wardrobe For Inkly’s #InDadsShoes Charity Competition

Proceeds from Father’s Day cards will be donated to children’s bereavement charity, Grief Encounter

London - 8 June 2015 - Handwritten greetings card app, Inkly, has launched a charity competition for Father’s Day, encouraging parents to share a photo of their child quite literally ‘in dad’s shoes’.

You can enter by downloading Inkly for free (from the App Store or Google Play), and upload a photo to your social media channels through the app’s new ‘Moments’ photo feature. Add some fun stickers and filters, and make your photo look fabulous! Each photo shared will be entered into a competition to win a family day out of your choice, up to the value of £200.00*.

But most importantly, proceeds from every Father’s Day card purchased on the Inkly app will be donated to Grief Encounter, a charity that helps bereaved children. Mums could even upload their little one’s ‘in dad’s shoes’ photo to use as the front page of the card.

“We want to highlight the unbreakable bond between children and their dads this Father’s Day. We’re expecting photos of little feet in everything from dad’s dirty wellington boots to shiny office shoes. The more creative, the better!„ Megan Rex, Inkly

And while Father’s Day is a fun time for family members to celebrate their love for each other, not all children are as fortunate to still have their dad around, which this campaign aims to highlight.

“We’re encouraging parents and children to cherish the moments they have together and in doing so, we’re hoping to raise as much money as possible for Grief Encounter, a wonderful charity that helps children to cope with bereavement, who find times like Father’s Day very tough.„ Peter Ryder, co-founder of Inkly.  
“We still encourage children to make and send Father’s day cards, even if they have lost a parent. Kids say to us "I still have a Dad; he's just not here with me." Grief Encounter is indebted to Inkly in helping us raise awareness of how difficult Father's Day can be.„ Shelley Gilbert, CEO of Grief Encounter

*The competition will start on 8th June, end on 22nd June, and the winner will be picked at random. The choice of day out must be bookable online (e.g. an attraction, a zoo, train travel etc) so that we can purchase the tickets online for you.

For more information about Grief Encounter, please visit www.griefencounter.org.uk.

- ENDS -

Contact

Megan Rex

Director of PR & Comms

megan@inkly.com

+44 (0) 7964 018922 / +44 (0) 207 1006696

About Inkly

Inkly is the go-to app for all your photo needs. Edit your photos and create the perfect ‘moment’ with our unique sticker designs, send handwritten cards and postcards featuring your photos, and soon you’ll even be able to order prints, all from your mobile device.

The app uses advanced patent pending image processing and extraction techniques to make sure your handwritten message looks exactly as you wrote it. Combined with industry leading printing presses and card stock, Inkly cards are printed to the highest possible quality every time.

Inkly is compatible with iPhone, iPad, iPod Touch iOS 6.0 and Android 4.0 and up.

Link to App Store: https://itunes.apple.com/gb/app/inkly-cards/id557932128?ls=1&mt=8

Link to Google Play Store: https://play.google.com/store/apps/details?id=com.inkly.android

Follow us on Twitter at twitter.com/InklyApp and Like us on Facebook at facebook.com/InklyApp

About Grief Encounter

Grief Encounter is one of the UK’s leading child bereavement charities, offering counselling and support to children who have lost a parent or a sibling. An astonishing 1 in 29 children in the UK under 16 years old will suffer the death of a parent; bereavement is devastating at any age, but for a child it is beyond tragic and truly unimaginable. We do not receive any government funding, so rely solely on donations to shorten our waiting list and help children quickly, at a time when they are desperate. For more information visit our website www.griefencounter.org.uk or follow us on Twitter @griefencounter.

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